Search Engine Optimization.
Get found in local searches.

Drive visitors to your site with data-driven SEO.
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Talk to us today about improving your local SEO

You've got a great business and a website, but you're buried in search results while your competitors get all the clicks.

Getting found in search takes more than just having a website. It requires technical know-how, quality content, and proven strategies. That's where most businesses struggle.

We can help you get found. Let's talk about how to make your website show up where it matters—at the top of local search results.

How we're different

We do a deep dive on your business and your competition.

What's Included

If your business has a physical location, we can set up and optimize your Google Business Profile to help you rank in the Local 3-Pack—those top three businesses that show up in Google Maps results.

Even if you don’t have a physical storefront, we can still get you listed on Google Maps as a service area business, so local customers can find you.

We conduct thorough keyword research for your business, identifying the terms your potential customers are actually searching for. This includes broad industry terms, specific long-tail phrases, and high-intent keywords that signal someone is ready to buy. We use professional SEO tools to find the keyword variations that will drive the right traffic to your site.

Technical SEO ensures your website’s foundation is solid and search-engine friendly. This includes fast loading speeds, mobile responsiveness, clean URL structures, and secure HTTPS encryption. It’s the backbone that helps your site perform well and rank higher in search results.

We set up and optimize Google Business Profiles to help you get found. Whether you’re starting fresh or improving what you already have, we handle all the details—your business description, services, photos, location verification, messaging, hours, contact info, and service areas. Everything set up right so local customers can find you easily.

Bing Places gives your business a profile that shows up in Bing search results and maps. When people search on Bing, Yahoo, or other Microsoft platforms, they’ll see your address, hours, photos, and customer reviews—just like Google Business Profile.

While Google gets most of the attention, Bing still matters. Microsoft’s search powers Windows, Cortana, Xbox, and more, so having an optimized Bing Places profile means you won’t miss potential customers using those platforms. Plus, you get insights about how people interact with your listing.

Apple Business Connect lets you control how your business appears across Apple’s ecosystem. When customers search in Apple Maps, ask Siri, or use Messages, they’ll see your business information pulled from your Apple Business Connect profile.

With millions of people using iPhones, iPads, Macs, and Apple Watches, this is an important way to get found. Apple Maps is a major navigation platform, so having your location, hours, contact details, and business info set up correctly means Apple users can actually find you when they’re looking.

    • Things you might like to know

    The Google Map Pack (also called the Local Pack) is those three businesses that show up at the top of Google search results with a map. They appear right below the ads and above regular search results. Google shows the businesses closest to the person searching or within the location they specified.

    To show up in the Map Pack, you need a Google Business Profile and consistent business information across multiple online sources. That’s exactly what we help you set up.

    NAP stands for Name, Address, and Phone number. It’s important that your business information is exactly the same across all your online listings—no variations or discrepancies.

    Search engines use this consistency to verify your business is legitimate and relevant to local searches. When your NAP is consistent everywhere, you rank better in local search results.

    SEO isn’t just about Google anymore, though Google still dominates. Other search platforms matter for your visibility too. Bing is important for desktop searches and Microsoft products. DuckDuckGo attracts privacy-focused users. Yahoo still gets steady use in certain areas.

    AI has changed how people search. ChatGPT and similar tools offer new ways to find information. Microsoft combined ChatGPT with Bing, which pushed Google to create its own AI search features. New AI search tools keep popping up for specific industries.

    Good SEO now means creating quality, original content that works everywhere. Your content should sound natural and conversational so it works with AI tools while still following technical SEO best practices. Voice search keeps growing too, so we optimize for that as well.

    While Google is still the biggest player, optimizing across multiple platforms helps you reach more potential customers.

    There are three types of SEO that work together to improve your visibility in search results:

    Technical SEO ensures your website’s foundation is solid and search-engine friendly. This includes fast loading speeds, mobile responsiveness, clean URL structures, and secure HTTPS encryption. It’s the backbone that helps your site perform well and rank higher.

    On-Page SEO focuses on optimizing your webpage content. This includes crafting compelling titles and meta descriptions, using proper heading structures, and creating quality content that matches what people are searching for. Good on-page SEO helps both search engines and visitors understand what your pages are about.

    Local SEO helps your business show up in location-specific searches. This involves managing your Google Business Profile, keeping your business information consistent across online directories, and optimizing for local search terms so you appear in map results and local listings.

    At Swish, we build all three types of SEO directly into your website from day one. Our websites score exceptionally well on Google’s ranking criteria, and we handle all the technical work so you can focus on running your business.

    For just $199 per month, you get a fully managed website that’s optimized for search engines from the start. Ready to improve your search rankings? Book a free discovery call to discuss how we can help your business get found online.

    On-page (or technical) SEO is the practice of optimizing your website’s code and content so it performs well across all search engines and AI platforms. Before investing in any paid SEO activities, your on-page SEO needs to be solid.

    Some SEO agencies offer technical SEO reviews as a service, which says a lot about the quality of websites being built out there. All Swish websites are built right from the start—optimized for performance, with proper schema markup, semantically correct code, full accessibility, compressed images, and delivery from high-speed servers.

    And because we update your website for you, it stays that way. Any new content we add follows the same high standards as the original build.

    Consider the benefits of a Swish website

    Uniquely crafted designs

    We don't use pre-made templates.

    We plan and design from scratch to create a one-of-a-kind website that's perfectly suited to your business. Our content communicates clearly and directly to get you the results you want.

    Carefully handwritten code

    Did we say don't use templates? We don't use templates.

    Anyone can buy a pre-built website, slap on your logo, fill it with AI-generated text, and send you an invoice before lunch.

    We don't do that. That's not how great websites get made.

    Every line of code and every word on your site is written by us, for a reason—to make your website better and focused on your customers.

    We are your website department

    We pride ourselves on being client-focused. Communication is everything.

    You get same-day responses and direct access to us. We'll answer your questions, solve your problems, and handle your updates. That's our promise.

    Come to us with a problem, and we'll provide an expert solution.

    Superior loading speeds

    We build lightning-fast websites (like this one).

    Nobody wants to wait for a website to load, and research shows they won't. Every extra second of loading time costs you 10% of potential customers.

    Built for search engines

    Google loves fast, well-performing websites and ranks them higher in search results.

    We optimize our sites for technical on-page SEO from day one. Our sites score 100% (or really close) on each of Google's four Core Web Vitals ranking criteria.

    Our content process includes keyword research to make sure your baseline SEO is as strong as possible.

    AA Accessibility compliant

    We follow WCAG AA accessibility guidelines to ensure our websites work properly for everyone: people using assistive technology, those with colorblindness, and anyone with aging eyes, hands, or ears.

    Accessibility is good for everyone.

    Fully optimised for mobile

    All our websites are built to work perfectly on any screen size or device. We use the latest mobile image compression technology to achieve the fastest loading speeds possible.

    We don't just stack everything to fit on the screen. We carefully consider how your site will work and look on different devices.

    Safe and secure

    Nearly two out of three websites have security vulnerabilities, making them easy targets for hackers.

    Hundreds of thousands of sites are hacked and defaced every year. Don't let yours be next.

    Proudly made in East Tennessee

    We build websites right here in the foothills of the Appalachian Mountains in East Tennessee. Nothing is outsourced overseas like many of our competitors do.

    We are 100% responsible for the quality of our work.